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Employer brand of choice : an employee perspective
Bellou, Victoria; Chaniotakis, Ioannis; Kehagias, Ioannis; … - In: Journal of business economics and management 16 (2015) 6, pp. 1201-1215
Persistent link: https://www.econbiz.de/10011421770
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Impact of prevailing work culture on employer image (study on select commercial Banks in India)
Gangopadhyay, Pradipta - In: Research bulletin / The Institute of Cost Accountants … 37 (2013), pp. 134-154
Persistent link: https://www.econbiz.de/10011419542
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Wert der Arbeitgebermarke : Entwicklung eines Bewertungsmodells
Brast, Christoph; Höing, Katharina - 2010
Persistent link: https://www.econbiz.de/10008649638
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Rebranding employment branding : establishing a new research agenda to explore the attributes, antecedents, and consequences of workers' employment brand knowledge
Gardner, Timothy L.; Erhardt, Niclas L.; Martin-Rios, Carlos - In: Research in personnel and human resources management : … 30 (2011), pp. 253-304
Persistent link: https://www.econbiz.de/10009242934
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Fuzzy clustering approach to employer brand positioning : an Indian employer study
Thomas, Bejoy John; Jaykumar, David Sam; Jenifer, Clemence - In: Journal of academic research in economics 6 (2014) 2, pp. 194-224
Persistent link: https://www.econbiz.de/10011345853
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The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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Examining how corporations use online job ads to communicate employer brand image information
Nolan, Kevin P.; Gohlke, Madlen; Gilmore, Jasmine; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 300-312
Persistent link: https://www.econbiz.de/10010202895
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Young workers' perception of brand image : main and moderating effects
Myrden, Susan E.; Kelloway, Kevin - In: Journal of organizational effectiveness : people and … 2 (2015) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10011456404
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011563023