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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana; Manika, Danae; Graham, Sonja - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers
Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009764574
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Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010224763
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Designing social interventions to improve newcomer adjustment : insights from the Indian sex worker community
Umashankar, Nita; Srinivasan, Raji - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 271-285
Persistent link: https://www.econbiz.de/10010228552
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Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence
Cherrier, Hélène; Gurrieri, Lauren - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 607-633
Persistent link: https://www.econbiz.de/10010375851
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The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570
Persistent link: https://www.econbiz.de/10010376927