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Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-60

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Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-804

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Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828

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Pieters, Rik; Wedel, Michel - In: The Sage handbook of advertising, (pp. 217-232). 2007

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Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931

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Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of the American Statistical Association : JASA 103 (2008) 482, pp. 452-461

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Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 374-393

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Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 692-716

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Pieters, Rik; Zeelenberg, Marcel - 1999

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