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Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha; Ghose, Anindya - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
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Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
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Who owns metrics? : building a bill of rights for online advertisers
Edelman, Benjamin - In: Journal of advertising research 49 (2009) 4, pp. 401-403
Persistent link: https://www.econbiz.de/10003923951
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Estimating advertisers' values for paid search clickthroughs
Laffey, D.; Hunka, C.; Sharp, J. A.; Zeng, Z. - In: Journal of the Operational Research Society : OR 60 (2009) 3, pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
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Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai; Wang, Eric T. G.; Farn, Cheng-kiang - In: International journal of electronic commerce : IJEC 13 (2009) 4, pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
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Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
Yoo, Chan Yun - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 399-424
Persistent link: https://www.econbiz.de/10009301345
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Costum magazines : where digital page-turn editions fail
Schijns, Jos M. C.; Smit, Edtih G. - In: Journal of international business and economics : JIBE 10 (2010) 4, pp. 24-37
Persistent link: https://www.econbiz.de/10008987726
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Bannerwerbung im Internet : Tipps für Praxis und Forschung
Gause, Jan Moritz - 2010
Persistent link: https://www.econbiz.de/10008989174
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Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Goodrich, Kendall - In: Psychology & marketing 28 (2011) 4, pp. 417-440
Persistent link: https://www.econbiz.de/10008989360
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Hybrid advertising auctions
Zhu, Yi; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 249-273
Persistent link: https://www.econbiz.de/10009006848