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Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387

Emotional targeting using digital signage systems and facial recognition at the point-of-sale

Garaus, Marion; Wagner, Udo; Rainer, Ricarda Carina - In: Journal of business research : JBR 131 (2021), pp. 747-762

Persistent link: https://www.econbiz.de/10012545127

Feel, think, avoid : testing a new model of advertising avoidance

Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364

Persistent link: https://www.econbiz.de/10012515867

Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising

Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632

Persistent link: https://www.econbiz.de/10012599905

Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method

Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10012694623

Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal

Kumar, Sushant; Jain, Aarushi; Hsieh, Jung-Kuei - In: Journal of retailing and consumer services 63 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012665879

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...

Persistent link: https://www.econbiz.de/10012669053

What you feel, is what you like influence of message appeals on customer engagement on instagram

Rietveld, Robert; Dolen, Willemijn M. van; Mazloom, Masoud - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 20-53

Persistent link: https://www.econbiz.de/10012288818

Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98

Persistent link: https://www.econbiz.de/10011626402

New methods for measuring advertising efficacy

McDuff, Daniel - In: Digital advertising : theory and research, (pp. 327-342). 2017

Persistent link: https://www.econbiz.de/10011646124