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Measuring
brand
value
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 244-271)
.
2005
Persistent link: https://www.econbiz.de/10003285411
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172
Branding and the organization
Coolidge, E. David
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 312-319)
.
2005
Persistent link: https://www.econbiz.de/10003285420
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173
Brand
-extended self-construal
Spott, David E.
;
Szellar, Sandor
;
Spangenberg, Eric R.
-
2006
Persistent link: https://www.econbiz.de/10003341423
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174
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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175
Branding and
brand
equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
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176
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
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177
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
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178
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
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179
The development of Chinese brands for the global market
He, Ping
;
Omar, Ogenyi
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003838084
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180
Building brands
Ataman, M. Berk
;
Mela, Carl F.
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
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pp. 1036-1054
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