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The role of mega-sports event...
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Sports
29
Sport event
28
Sportveranstaltung
28
Sport
27
Professional sports
21
Profisport
21
Sportmarketing
21
Sports marketing
21
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20
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Organization
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Social web
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Olympic Games
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Welt
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6
United States
6
Ball game
5
Ballsport
5
Beziehungsmarketing
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O'Reilly, Norm
92
Nadeau, John
60
Séguin, Benoit
45
Parent, Milena M.
22
MacIntosh, Eric W.
19
Heslop, Louise A.
18
Abeza, Gashaw
15
Finch, David J.
14
MacIntosh, Eric
9
Pegoraro, Ann
9
Kaplan, Alan
8
Legg, David
7
Naraine, Michael L.
7
Armenakyan, Anahit
6
Doherty, Alison
6
Levallet, Nadège
6
Bradish, Cheri L.
5
Burton, Rick
5
Hoye, Russell
5
Lu, Irene R. R.
5
O'Reilly, Norman
5
O’Reilly, Norm
5
Taks, Marijke
5
Ellis, Dana
4
Foster, George
4
Hernandez, Tony
4
Heslop, Louise
4
Rahinel, Ryan
4
Scassa, Teresa
4
Seguin, Benoit
4
Spence, Kirsty
4
Thompson, Ashley
4
Berger, Ida E.
3
Foster, Bill
3
Houlihan, Barrie
3
Huybers, Twan
3
Knight, Peter
3
Lettice, Fiona
3
Luk, Peter
3
Olver, Denise
3
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International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
13
European Sport management quarterly : ESMQ
10
Sport, Business and Management: An International Journal
10
International Journal of Sports Marketing and Sponsorship
7
Sport Management Review
7
International journal of sport finance
6
Journal of strategic marketing
4
Annals of tourism research : ATR ; a social sciences journal
3
International Journal of Sport Finance
3
International journal of sports marketing & sponsorship
3
Journal of marketing for higher education
3
Sport, Business and Management : an international journal ; SBM
3
Asian business & management
2
International Journal of Event and Festival Management
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
Journal of marketing education : JME
2
Journal of nonprofit & public sector marketing
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The international journal of entrepreneurship and innovation
2
The journal of product & brand management
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
1
Industrial Management & Data Systems
1
International Handbook on the Economics of Mega Sporting Events
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Housing Markets and Analysis
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International journal of event and festival management
1
Journal of Business Research
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Marketing for Higher Education
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
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ECONIS (ZBW)
106
OLC EcoSci
33
Other ZBW resources
27
RePEc
13
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21
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
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22
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
23
Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann
;
Séguin, Benoit
;
O'Reilly, Norm
; …
- In:
International journal of sport management and marketing …
4
(
2008
)
2/3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003736231
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24
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
25
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
26
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
Saved in:
27
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
28
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
29
The future of marketing education : a practitioner's perspective
Finch, David J.
;
Nadeau, John
;
O'Reilly, Norm
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
Saved in:
30
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
Saved in:
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