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Brands in space : new thinking about experimental retail
Kozinets, Robert V. - In: Brick & mortar shopping in the 21st century, (pp. 3-15). 2008
Persistent link: https://www.econbiz.de/10003618135
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The impact of atmospherics on consumer behaviour : the case of the music fit in retail stores
Vida, Irena - In: Economic and business review for Central and … 10 (2008) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10003709835
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Shopping Szenarien : die neuen Sehnsüchte der Konsumenten
Haderlein, Andreas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556494
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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Einkaufserlebnis durch Kundenevents im Einzelhandel
Schwertfeger, Marko; Leischnig, Alexander; Enke, Margit - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 97-112). 2011
Persistent link: https://www.econbiz.de/10009373460
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Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander; Schwertfeger, Marko; … - In: Journal of retailing and consumer services 18 (2011) 3, pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 37-60). 2012
Persistent link: https://www.econbiz.de/10009549644
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Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel
Leischnig, Alexander; Schwertfeger, Marko; Enke, Margit - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 425-443). 2012
Persistent link: https://www.econbiz.de/10009550649
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Value in shopping experiences in the perception of Polish consumers
Dziewanowska, Katarzyna; Kacprzak, Agnieszka; Skorek, Monika - In: International journal of business performance management 16 (2015) 2/3, pp. 149-168
Persistent link: https://www.econbiz.de/10011317306
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When kiosk retailing intimidates shoppers
Bui, M̃y; Krishen, Anjala S.; LaTour, Michael S. - In: Journal of advertising research 52 (2012) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10009663633