//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Integrating mobile marketing i...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
17,111
Marketing management
16,522
Mobilkommunikation
6,985
Mobile communications
6,945
Consumer behaviour
3,694
Konsumentenverhalten
3,684
Marketing
3,597
Theorie
2,843
Theory
2,834
Relationship marketing
2,317
Beziehungsmarketing
2,309
Deutschland
2,171
Germany
2,076
USA
1,748
United States
1,707
Online-Marketing
1,468
Brand management
1,454
Markenführung
1,446
Internet marketing
1,420
Strategisches Management
1,225
Mobiltelefon
1,197
Mobile phone
1,196
Innovation
1,151
Unternehmenserfolg
1,078
Firm performance
1,072
Strategic management
961
Social Web
853
Social web
853
Electronic Commerce
817
KMU
811
SME
811
Mobile Business
784
Mobile business
784
Internationales Marketing
775
Werbung
772
International marketing
763
Marktforschung
756
Advertising
721
Mobile application
689
Mobile Anwendung
686
more ...
less ...
Online availability
All
Undetermined
6,062
Free
3,711
Type of publication
All
Article
14,053
Book / Working Paper
10,854
Journal
64
Type of publication (narrower categories)
All
Article in journal
10,663
Aufsatz in Zeitschrift
10,663
Aufsatz im Buch
3,003
Book section
3,003
Graue Literatur
2,041
Non-commercial literature
2,041
Hochschulschrift
1,421
Working Paper
1,261
Arbeitspapier
1,186
Thesis
1,171
Collection of articles of several authors
828
Sammelwerk
828
Lehrbuch
763
Textbook
648
Bibliografie enthalten
562
Bibliography included
562
Case study
539
Fallstudie
539
Aufsatzsammlung
452
Konferenzschrift
295
Conference paper
220
Konferenzbeitrag
220
Conference proceedings
200
Ratgeber
195
Guidebook
185
research-article
158
Reprint
126
Glossar enthalten
105
Glossary included
105
Dissertation u.a. Prüfungsschriften
102
Handbook
95
Handbuch
95
Amtsdruckschrift
70
Government document
70
Collection of articles written by one author
53
Sammlung
53
Festschrift
45
Fallstudiensammlung
43
Bibliografie
42
review-article
36
more ...
less ...
Language
All
English
19,221
German
5,300
Undetermined
225
French
110
Polish
43
Russian
39
Hungarian
26
Spanish
20
Dutch
16
Italian
15
Swedish
14
Ukrainian
11
Romanian
4
Bulgarian
3
Finnish
3
Portuguese
3
Slovak
3
Croatian
2
Turkish
2
Bosnian
1
Valencian
1
Czech
1
Danish
1
Kazakh
1
Lithuanian
1
Macedonian
1
Norwegian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Asongu, Simplice
77
Meffert, Heribert
76
Pepels, Werner
59
Keller, Kevin Lane
45
Bauer, Hans H.
43
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Kumar, V.
40
Tomczak, Torsten
40
Haucap, Justus
38
Wiedmann, Klaus-Peter
37
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Albers, Sönke
33
Gerpott, Torsten J.
33
Kitchen, Philip J.
33
Kleinaltenkamp, Michael
33
Vrontis, Demetris
31
Kruse, Jörn
29
Piercy, Nigel
29
Burmann, Christoph
28
Whalley, Jason
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Grzybowski, Lukasz
26
Markendahl, Jan
26
Diller, Hermann
25
Hinson, Robert
25
Kuß, Alfred
25
McDonald, Malcolm
25
O'Cass, Aron
25
Reinecke, Sven
25
Bohlin, Erik
24
Fritz, Wolfgang
24
Sutherland, Ewan
24
Belz, Christian
23
more ...
less ...
Institution
All
IGI Global
109
Springer Fachmedien Wiesbaden
68
American Marketing Association
58
National Bureau of Economic Research
29
OECD
26
Books on Demand GmbH <Norderstedt>
19
European Society for Opinion and Marketing Research
15
Europäische Kommission
15
International Telecommunications Society
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Organisation for Economic Co-operation and Development
10
Edward Elgar Publishing
9
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
Haufe-Lexware GmbH & Co. KG
9
Information Resources Management Association
9
NetLibrary, Inc
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
AMACOM
7
Chartered Institute of Marketing
7
UVK Verlagsgesellschaft mbH
7
Université Paris-Dauphine (Paris IX)
7
American Management Association
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Deutschland / Bundeswehr / Universität Hamburg
5
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
Renessans Kapital <Moskau>
5
more ...
less ...
Published in...
All
Journal of business research : JBR
359
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
Industrial marketing management : the international journal for industrial and high-tech firms
259
SpringerLink / Bücher
249
Journal of strategic marketing
202
Journal of retailing and consumer services
146
European journal of marketing : EJM
137
Europäische Hochschulschriften / 5
136
Journal of marketing management : MM
126
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
114
Journal of marketing communications
111
Journal of marketing
106
Technological forecasting & social change : an international journal
104
Marketing intelligence & planning
95
Gabler Edition Wissenschaft
93
Springer eBook Collection
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Management science : journal of the Institute for Operations Research and the Management Sciences
73
European Journal of Marketing
69
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
61
Asia Pacific journal of marketing and logistics
60
Lehrbuch
59
Springer eBook Collection / Business and Economics
55
The marketing review
55
Journal of advertising research
54
Business horizons
53
Cogent business & management
52
International journal of technology marketing : IJTMkt
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Psychology & marketing
52
International journal of hospitality management
49
International marketing review
48
Journal of global marketing
48
International journal of business information systems : IJBIS
47
Information economics and policy : IEP
46
International journal of internet marketing and advertising : IJIMA
46
Journal of marketing research : JMR
45
Marketing : ZFP ; journal of research and management
45
more ...
less ...
Source
All
ECONIS (ZBW)
23,638
USB Cologne (EcoSocSci)
820
Other ZBW resources
282
EconStor
108
RePEc
105
BASE
9
USB Cologne (business full texts)
8
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
24,971
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Zukunft des Mobile Marketing : ein Leitfaden für eine erfolgreiche Umsetzung
Bauer, Hans H.
;
Dirks, Thorsten
;
Bryant, Melchior D.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 3-15)
.
2008
Persistent link: https://www.econbiz.de/10003753379
Saved in:
2
Erfolgreiches Marketing im Mobilfunknetz
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 109-128)
.
2008
Persistent link: https://www.econbiz.de/10003753403
Saved in:
3
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
4
Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori
- In:
The marketing review
8
(
2008
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
Saved in:
5
Mobilität und Marketing : wie und warum das Marketing mobil wird
Diller, Hermann
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003819372
Saved in:
6
Marketing für den Mobilfunk von morgen - wie sich in einem saturierten Markt Wachstumsimpulse schaffen lassen
Kluge, Jürgen
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 96-110)
.
2009
Persistent link: https://www.econbiz.de/10003885272
Saved in:
7
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
8
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
9
Mobile: holding iDirect in the palm of your customer's hand
Becker, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 95-122)
.
2010
Persistent link: https://www.econbiz.de/10003914067
Saved in:
10
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->