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Who may be loyal? : personalit...
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1
Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua
;
Wu, Na
;
Wang, Tao
;
Zhou, Zongkui
;
Cui, Nan
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
Saved in:
2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
4
Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing
;
Xing, Aijing
;
Terui, Nobuhiko
- In:
Service science
15
(
2023
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
Saved in:
5
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
6
Win, earn, gain : gamification in the history of retailing
Cochoy, Franck
;
Hagberg, Johan
- In:
The business of gamification : a critical analysis
,
(pp. 81-98)
.
2016
Persistent link: https://www.econbiz.de/10011563149
Saved in:
7
Carsharing - Einsatz von Gamification zur Steigerung der Kundenbindung : wie man die Attraktivät von Carsharing erhöhen kann
Gotsmy, Thomas
-
2015
Persistent link: https://www.econbiz.de/10011446192
Saved in:
8
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
9
Gamification : using game technology for marketing research
Longbottom, David
;
Banwait, Kuldeep
- In:
Alternative market research methods : market sensing
,
(pp. 205-235)
.
2017
Persistent link: https://www.econbiz.de/10011569752
Saved in:
10
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
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