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Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations

Xu, Feng Zeng; Wang, Ying - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 351-376

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Effects of partners' communications on consumer perceptions of joint innovation efforts

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Why consumers commit coluntarily to collaborative innovation with firms by using social media? : case of Japanese consumers

Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019

It is necessary to grasp and utilize consumer's needs for firms to improve existing products and developing new products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has been spreading all over the world. Network communities...

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