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Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew - In: Journal of business research : JBR 63 (2010) 4, pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
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Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
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Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew - In: Journal of business research : JBR 60 (2007) 7, pp. 742-748
Persistent link: https://www.econbiz.de/10003484227
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Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew; Palakshappa, Nitha; Woodside, Arch G. - In: Australasian marketing journal 27 (2019) 2, pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
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The role of reversal theory in digital advertising
Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017
Persistent link: https://www.econbiz.de/10011646107
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Learning consumer behavior using marketing anthropology methods
Martin, Drew; Woodside, Arch G. - In: Journal of business research : JBR 74 (2017), pp. 110-112
Persistent link: https://www.econbiz.de/10011675365
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Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf; Rose, Gregory; Martin, Drew; Choi, Sunmee - In: Journal of business research : JBR 74 (2017), pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
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Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria; Martin, Drew - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
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Marketing tourism and hospitality products worldwide : introduction to the special issue
Martin, Drew; Rosenbaum, Mark; Ham, Sunny - In: Journal of business research : JBR 68 (2015) 9, pp. 1819-1821
Persistent link: https://www.econbiz.de/10011384123