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Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati; Gümüş, Mehmet; Nikoofal, Mohammad E. - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
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Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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Towards a common terminology for music branding campaigns
Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim; Anand, Sandip; Kumar, Ibha - In: Journal of marketing communications 26 (2020) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 550-564
Persistent link: https://www.econbiz.de/10011814990