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Comparing online and in-store risks in multichannel shopping
Bezes, Christophe - In: International journal of retail & distribution management 44 (2016) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver - In: Controlling im Handel : innovative Ansätze und …, (pp. 305-324). 2016
Persistent link: https://www.econbiz.de/10011556331
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"It was not that long!" : the effects of the in-store TV screen content and customers emotions on consumer waiting perception
Borges, Adilson; Herter, Márcia Maurer; Chebat, … - In: Journal of retailing and consumer services 22 (2015), pp. 96-106
Persistent link: https://www.econbiz.de/10010468493
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Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye; Andrews MacLelland, Melinda - In: Journal of retailing and consumer services 22 (2015), pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
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Exploring the everyday retail experience : the discourses of style and design
Pecoraro, Maria; Uusitalo, Outi - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 429-441
Persistent link: https://www.econbiz.de/10010469813
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The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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The impact of "e-atmospherics" on physical stores
Poncin, Ingrid; Mimoun, Mohamed Slim Ben - In: Journal of retailing and consumer services 21 (2014) 5, pp. 851-859
Persistent link: https://www.econbiz.de/10010407213
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The store-as-a-brand strategy : the effect of store environment on customer responses
Kumar, Archana; Kim, Youn-kyung - In: Journal of retailing and consumer services 21 (2014) 5, pp. 685-695
Persistent link: https://www.econbiz.de/10010407241
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Consumer perception scale in store environment (CPS-SE) for measuring consumer buying behavior
Jha, Shalini; Singh, Bharti; K. P., Suresh - In: The IUP journal of marketing management : IJMM 13 (2014) 3, pp. 48-70
Persistent link: https://www.econbiz.de/10010422207