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Gimmicky or effective? : the effects of imaginative displays on customers’ purchase behavior
Keh, Hean Tat; Wang, Di; Yan, Li - In: Journal of marketing 85 (2021) 5, pp. 109-127
Persistent link: https://www.econbiz.de/10012608734
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Reducing COVID-19 infection risks in retail stores through mobile payments : investigating the determinants of in-store proximity m-payment usage
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank; … - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 23-36
Persistent link: https://www.econbiz.de/10012600953
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Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro; González-Benito, Óscar; … - In: Journal of retailing 97 (2021) 3, pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
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Dynamics of lifestyle psycho-demographic parameters in food and grocery retail outlets
Arthanari, Anuradha - In: International journal of business excellence : IJBEX 26 (2022) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10013198112
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Linking atmospherics to shopping outcomes : the role of the desire to stay
Elmashhara, Maher Georges; Soares, Ana - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209447
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Additive omnichannel atmospheric cues : the mediating effects of cognitive and affective responses on purchase intention
Lazaris, Chris; Vrechopoulos, Adam; Sarantopoulos, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209454
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Crowding in the time of COVID : effects on rapport and shopping satisfaction
Eroglu, Sevgin; Machleit, Karen A.; Neybert, Emma G. - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209483
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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
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M-atmospherics : from the physical to the digital
Rayburn, Steven W.; Anderson, Sidney T.; Zank, Gail M.; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209496
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The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores
Punj, Girish - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209561