Narrow search
Showing 1 - 10 of 67,036
Cover Image
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail; Shen, Fuyuan - In: Health marketing quarterly 39 (2022) 3, pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Cover Image
Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
Cover Image
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.; Gainforth, Heather L.; … - In: International review on public and non-profit marketing 11 (2014) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Cover Image
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Cover Image
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Cover Image
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.; Knibb, Jana N. - In: Health marketing quarterly 36 (2019) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Cover Image
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica; Baxter, Stacey; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Cover Image
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie; Miller, Leonie; Stirling, Joanna; … - In: Journal of advertising research 56 (2016) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Cover Image
A services approach to social marketing programs
Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013
Persistent link: https://www.econbiz.de/10011431916
Cover Image
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Loton, Carolyn; Neal, Melissa - In: Broadening cultural horizons in social marketing : …, (pp. 125-152). 2021
Persistent link: https://www.econbiz.de/10012317864