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Showing
1
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10
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399,758
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date (oldest first)
1
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
2
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
3
Management von Messebeteiligungen : Identifikation und Erklärung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding, Ralf
-
1998
Persistent link: https://www.econbiz.de/10000643197
Saved in:
4
Entwicklung eines Erfolgsfaktorenmodells für Messen zur Steigerung der Kundenzufriedenheit
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Kleinod, Marén
-
2008
Persistent link: https://www.econbiz.de/10003729340
Saved in:
5
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
6
Wertschöpfung durch Live Communication
Hartmann, Dagobert
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003742840
Saved in:
7
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
8
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
9
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
10
Antecedents and effect of internet implementation for trade shows
Li, Ling-yee
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003976057
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