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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël; Bastien, Vincent - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
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Paris as a brand
Kapferer, Jean-Noël - In: City branding : theory and cases, (pp. 184-189). 2011
Persistent link: https://www.econbiz.de/10008809250
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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël - In: Business horizons 55 (2012) 5, pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
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The artification of luxury : from artisans to artists
Kapferer, Jean-Noël - In: Business horizons 57 (2014) 3, pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
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The challenges of luxury branding
Kapferer, Jean-Noël - In: The Routledge companion to contemporary brand management, (pp. 473-491). 2016
Persistent link: https://www.econbiz.de/10011515466
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Brands and innovation
Kapferer, Jean-Noël - In: The definitive book of branding, (pp. 149-170). 2014
Persistent link: https://www.econbiz.de/10010417819
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Luxury branding
Kapferer, Jean-Noël - In: The brand challenge : adapting branding to sectorial …, (pp. 97-118). 2015
Persistent link: https://www.econbiz.de/10010431238