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Customer centric marketing str...
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Relationship marketing
26,267
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25,593
Social Web
20,634
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20,603
Bibliometrics
20,380
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20,261
Consumer behaviour
15,679
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15,493
Customer satisfaction
15,488
Kundenzufriedenheit
13,904
Service quality
7,996
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7,805
Online-Marketing
6,684
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6,589
Brand management
4,055
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4,047
Electronic Commerce
3,857
Deutschland
3,834
E-commerce
3,725
Germany
3,725
Theorie
3,613
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3,612
Online-Handel
3,107
Online retailing
3,098
USA
2,976
Viral marketing
2,964
Virales Marketing
2,964
United States
2,922
Brand image
2,888
Markenimage
2,883
Soziales Netzwerk
2,850
Marketingmanagement
2,705
Social network
2,693
Marketing management
2,687
Lieferantenmanagement
2,612
Supplier relationship management
2,610
Innovation
2,486
Vertrauen
2,124
Welt
2,117
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2,116
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Homburg, Christian
146
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141
Han, Heesup
99
Kumar, Satish
95
Kumar, V.
89
Huber, Frank
81
Bauer, Hans H.
70
Verhoef, Peter C.
68
Herrmann, Andreas
66
Mattila, Anna S.
65
Kraus, Sascha
64
Law, Chun Hung Roberts
62
Svensson, Göran
62
Hollebeek, Linda D.
60
McAleer, Michael
59
Walsh, Gianfranco
59
Dwivedi, Yogesh Kumar
57
Chang, Chia-Lin
56
Stauss, Bernd
56
Matzler, Kurt
54
Mittal, Vikas
54
Piller, Frank T.
54
Vrontis, Demetris
54
Loureiro, Sandra Maria Correia
53
Paul, Justin
52
Gil Saura, Irene
51
Frey, Bruno S.
50
Lim, Weng Marc
50
Thaichon, Park
50
Wohlrabe, Klaus
50
Aksoy, Lerzan
49
Wiedmann, Klaus-Peter
49
Wong, IpKin Anthony
49
Gustafsson, Anders
48
Hamermesh, Daniel S.
48
Grewal, Dhruv
47
Havránek, Tomáš
46
Hennig-Thurau, Thorsten
46
Jaffe, Adam B.
46
Krafft, Manfred
46
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National Bureau of Economic Research
177
Springer Fachmedien Wiesbaden
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IGI Global
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Verlag Dr. Kovač
29
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
28
Books on Demand GmbH <Norderstedt>
26
Edward Elgar Publishing
24
Université Paris-Dauphine (Paris IX)
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American Marketing Association
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Faculdade de Economia, Universidade do Porto
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Nomos Verlagsgesellschaft
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Fraunhofer-Institut für System- und Innovationsforschung
16
OECD
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Technische Universität Dresden
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Friedrich-Schiller-Universität Jena
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Springer-Verlag GmbH
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Universität Mannheim
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World Bank
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World Bank Group
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HAL
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Haufe-Lexware GmbH & Co. KG
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Organisation for Economic Co-operation and Development
9
RWTH Aachen
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Shaker Verlag
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Springer Gabler <Firma>
9
Eric Cuvillier <Firma>
8
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Springer International Publishing
8
Wiley-VCH
8
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
7
Fachhochschule Reutlingen / European School of Business
7
Verlag Franz Vahlen
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
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Journal of business research : JBR
1,429
Journal of retailing and consumer services
905
International journal of hospitality management
670
Industrial marketing management : the international journal for industrial and high-tech firms
579
Technological forecasting & social change : an international journal
501
SpringerLink / Bücher
472
Tourism management : research, policies, practice
383
The service industries journal
340
The journal of services marketing
334
International journal of contemporary hospitality management
316
Journal of travel and tourism marketing
309
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
306
Cogent business & management
305
Journal of the Academy of Marketing Science
262
Journal of Services Marketing
258
Journal of hospitality marketing & management
258
Psychology & marketing
256
The journal of business & industrial marketing
256
Journal of strategic marketing
241
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
233
Journal of business ethics : JOBE
225
Research policy : policy, management and economic studies of science, technology and innovation
223
Journal of marketing
212
European Journal of Marketing
208
International journal of production research
206
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
197
International journal of internet marketing and advertising : IJIMA
195
Journal of marketing management : MM
193
Asia Pacific journal of marketing and logistics
189
International journal of business information systems : IJBIS
182
International journal of electronic customer relationship management : IJECRM
181
International journal of production economics
178
NBER working paper series
178
Tourism management perspectives : TMP
178
Information systems research : ISR
177
European journal of marketing : EJM
175
Marketing intelligence & planning
174
The journal of brand management : an international journal
174
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
172
Management science : journal of the Institute for Operations Research and the Management Sciences
168
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ECONIS (ZBW)
72,300
Other ZBW resources
2,231
RePEc
849
USB Cologne (EcoSocSci)
600
EconStor
416
BASE
144
OLC EcoSci
42
USB Cologne (business full texts)
37
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date (oldest first)
1
Social media's contribution to customer satisfaction with services
Pinto, Mary Beth
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 573-590
Persistent link: https://www.econbiz.de/10011401718
Saved in:
2
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
3
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
4
Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir
;
Ishraq Jerin
;
Abu Bakar bin Abdul …
- In:
International journal of quality and innovation : IJQI
6
(
2022
)
2
,
pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
Saved in:
5
Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero
;
Barcelos, Alexis …
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
Saved in:
6
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
7
Positive customer churn : an application to online dating
Dechant, Andrea
;
Spann, Martin
;
Becker, Jan U.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012005779
Saved in:
8
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
9
Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia
;
Yu, Guang
;
Wu, Gang
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
Saved in:
10
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
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