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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun; Chang, Younghoon; Siew Fan Wong; Park, … - In: International journal of electronic customer … 8 (2014) 1/3, pp. 136-158
Persistent link: https://www.econbiz.de/10011471162
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Trends and strategies in customer service excellence
Watson, William (ed.) - 2014
Persistent link: https://www.econbiz.de/10011521251
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil; Kandampully, Jay; Zhang, Tingting Christina - In: International journal of quality and service sciences 8 (2016) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
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To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying; Niu, Run Hong - In: International journal of operations & production … 36 (2016) 9, pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
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Using social networking sites : what is the big attraction? ; exploring a mediated moderation relationship
Xiao, Qian; Zhuang, Weiling; Hsu, Maxwell K. - In: Journal of internet commerce 13 (2014) 1/4, pp. 45-64
Persistent link: https://www.econbiz.de/10010474811