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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Targeted advertising and social status
Vikander, Nick - 2010
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011382751
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Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.; Fam, Kim Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734