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Klappentext: Sponsoring zählt zu den etablierten Instrumenten der Markenkommunikation. Angesichts der Kostenexplosion … Sponsoring im Zeitverlauf und mit der Methode des Growth Mixture Modelling, die erstmals im Marketing-Kontext eingesetzt wird …
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Research in the field of customer discrimination has received relatively little attention even if the theory of discrimination suggests that customer discrimination may exist in the long run whereas employer and employee discrimination may not. This paper examines customer discrimination...
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