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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan

Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129

Persistent link: https://www.econbiz.de/10003732255

The Tao of consumption : private self in a collective culture

Warden, Clyde A.; Huang, Stephen Chi-Tsun; Yen, Wan-Hsuan; … - In: Journal of Service Theory and Practice 31 (2021) 5, pp. 756-782

Purpose: Collectivism in service research is so bound with Asian cultures as to risk being overly deterministic. Contesting this stereotype, this paper surfaces the individualistic consumption facets of consumers within a collectivist cultural setting, describing the compensating role...

Persistent link: https://www.econbiz.de/10012641346

Relationship quality in a coproduction context and the moderating effects of relationship orientation

Wu, Shih-hao; Huang, Stephen Chi-Tsun; Tsai, Ching-yi Daphne - In: Total quality management & business excellence : an … 24 (2013) 9, pp. 1062-1083

Persistent link: https://www.econbiz.de/10009793755

Customer value, purchase intentions and willingness to pay : the moderating effects of cultural/economic distance

Tsuchiya, Hitoshi; Fu, Yu-Min; Huang, Stephen Chi-Tsun - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 268-286

Persistent link: https://www.econbiz.de/10013163326

Lifelong good soldiers of higher education institutions : driving factors and obstructions of alumni loyalty

Wu, Shih-Hao; Huang, Stephen Chi-Tsun; Tsai, Ching-Yi Daphne - In: Service business 16 (2022) 2, pp. 331-357

Persistent link: https://www.econbiz.de/10013273621

Exploring the drivers of new product success for businesses in Asia : a meta-analysis

Huang, Stephen Chi-Tsun; Tsai, Kuen-hung - In: Asia Pacific business review 19 (2013) 3, pp. 303-319

Persistent link: https://www.econbiz.de/10009780404

From mandatory to voluntary : consumer cooperation and citizenship behaviour

Tsai, Ching-Yi Daphne; Wu, Shih-Hao; Huang, Stephen Chi-Tsun - In: The service industries journal 37 (2017) 7/8, pp. 521-543

Persistent link: https://www.econbiz.de/10011760453

The evolution of fan kingdom : the rising, expansion, and challenges of human brands

Huang, Stephen Chi-Tsun; Juang, Tsui-Ju - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 683-708

Persistent link: https://www.econbiz.de/10011622750

Doing good for good : how does corporate social responsibility drive customer citizenship behavior? : the mediation of engagement, trust, and identification

Wu, Shih-Hao; Huang, Stephen Chi-Tsun; Tsai, Ching-Yi Daphne - In: Service business 17 (2023) 4, pp. 937-962

Persistent link: https://www.econbiz.de/10014504674

When hot and noisy is good : Chinese values of renao and consumption metaphors

Warden, Clyde A.; Chen, Judy F. - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 216-231

Persistent link: https://www.econbiz.de/10003849935