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Contextual advertising
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Werbung
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8,591
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8,486
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2,069
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2,001
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1,995
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1,949
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1,930
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1,927
Markenimage
1,859
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1,845
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1,769
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1,723
Internet
1,553
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Pelsmacker, Patrick de
85
Kaiser, Harry M.
75
Gierl, Heribert
72
Eisend, Martin
62
Esch, Franz-Rudolf
53
Bauer, Hans H.
52
Taylor, Charles Raymond
51
Kreutzer, Ralf T.
50
Anderson, Simon P.
48
Dens, Nathalie
46
Okazaki, Shintaro
43
Septianto, Felix
41
Tucker, Catherine
40
Wilbur, Kenneth C.
40
Goldfarb, Avi
39
Diehl, Sandra
38
Mueller, Barbara
38
Kind, Hans Jarle
37
Pepels, Werner
34
Skiera, Bernd
33
Terlutter, Ralf
33
Chan, Kara
32
Dahlén, Micael
32
Ghose, Anindya
32
Rosengren, Sara
32
Yoon, Sukki
32
Bruhn, Manfred
31
Pauwels, Koen
31
Reijmersdal, Eva A. van
31
Stafford, Marla Royne
31
Dwivedi, Yogesh Kumar
30
Huber, Frank
29
Huh, Jisu
29
Nickel, Volker
29
Pflaum, Dieter
29
Hudders, Liselot
28
Nilssen, Tore
28
Saffer, Henry
27
Ford, John B.
26
Wiedmann, Klaus-Peter
26
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
59
C.E.P.R. Discussion Papers
32
IGI Global
25
Université Paris-Dauphine (Paris IX)
21
Zentralausschuss der Werbewirtschaft
21
Information Resources Management Association
17
American Marketing Association
16
Springer Gabler <Firma>
16
Philippine Institute for Development Studies (PIDS), Government of the Philippines
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Haufe-Lexware GmbH & Co. KG
14
Institute for the Study of Labor (IZA)
14
NET Institute
14
Agricultural and Applied Economics Association - AAEA
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EconWPA
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OECD
13
Books on Demand GmbH <Norderstedt>
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eSocialSciences
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Axel-Springer-Verlag
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
CESifo
9
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Center for Tobacco Control Research and Education, UC San Francisco
9
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
9
Deutscher Dialogmarketing Verband
9
IP Deutschland GmbH <Köln>
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
International Labour Organization (ILO), United Nations
9
Nomos Verlagsgesellschaft
9
Universität Mannheim
9
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8
European Society for Opinion and Marketing Research
8
Technische Universität Braunschweig
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Cowles Foundation for Research in Economics, Yale University
7
Edward Elgar Publishing
7
Fachhochschule Reutlingen / European School of Business
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Journal of business research : JBR
553
Journal of advertising research
474
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
294
Journal of retailing and consumer services
293
Journal of marketing communications
288
International journal of advertising : the review of marketing communications
280
SpringerLink / Bücher
242
International journal of internet marketing and advertising : IJIMA
234
Journal of advertising
192
Psychology & marketing
189
Journal of promotion management : JPM
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
Management science : journal of the Institute for Operations Research and the Management Sciences
157
European Journal of Marketing
154
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of Consumer Marketing
146
International journal of hospitality management
136
European journal of marketing : EJM
132
Journal of marketing
130
Journal of promotion management : innovations in planning and applied research
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Journal of marketing research : JMR
123
Tourism management : research, policies, practice
119
Springer eBook Collection
118
Young consumers : insight and ideas for responsible marketers
113
International journal of electronic marketing and retailing : IJEMR
103
Marketing letters : a journal of research in marketing
99
Information systems research : ISR
94
Health marketing quarterly
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Marketing Science
93
Marketing intelligence & planning
90
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of product & brand management
88
Business horizons
87
Marketing : ZFP ; journal of research and management
87
NBER working paper series
87
European journal of operational research : EJOR
86
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,908
RePEc
1,360
Other ZBW resources
1,055
EconStor
349
BASE
117
USB Cologne (business full texts)
39
OLC EcoSci
15
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71
Perceived influential aspects of TV
advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
72
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
73
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
74
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
75
How intervention can empower children as consumers in dealing with
advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
76
Online behavioral
advertising
: an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
77
Disclosure of vlog
advertising
targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
78
Ethnic media
advertising
effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
79
Advertising
OECD
-
2011
Advertising
of procurement opportunities and contract award results is a foundation stone of public procurement. Full … and open
advertising
facilitates appropriate competition, develops markets and helps in the battle against corruption …
Persistent link: https://www.econbiz.de/10012452725
Saved in:
80
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
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