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The influence of the country-of-origin ecological image on ecolabelled product evaluation : an experimental approach to the case of the European ecolabel
Dekhili, Sihem; Achabou, Mohamed Akli - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011372654
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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
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Anything but typical : how consumers evaluate origin products based on their cues
Spielmann, Nathalie - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10011300160
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The role of consumer knowledge dimensions on country of origin effects : an enquiry of fast-consuming product in India
N., Joji Alex; Abraham, Ajin Mathew - In: Vision : the journal of business perspective 19 (2015) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011343483
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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Multidimensional structures of brand and country images, and their effects on product evaluation
Koubaa, Yamen; Methamem, Rym Boudali; Fort, Fatiha - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 95-124
Persistent link: https://www.econbiz.de/10010529568
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917