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Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum; Kwak, Dae Hee - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
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The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
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Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation
Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200
Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...
Persistent link: https://www.econbiz.de/10011926255
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Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle; Hardin, Robin; Koo, Win - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098