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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - In: Information economics and policy : IEP 46 (2019), pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
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The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E.; Meyerhoefer, Chad D.; Zuvekas, Samuel - In: The Geneva papers on risk and insurance - issues and … 39 (2014) 4, pp. 749-767
Persistent link: https://www.econbiz.de/10011281017
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A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse; Yencha, Christopher; Koppenhafer, Leslie; … - In: Journal of public policy & marketing 41 (2022) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie; Smith, Malcolm C. - In: Health marketing quarterly 31 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta; Weech-Maldonado, Robert; Bradford, W. David - In: Health marketing quarterly 33 (2016) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
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Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.; Boudewyns, Vanessa; O’Donoghue, Amie - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua; Shraybman-Buynova, Jennifer - In: Health marketing quarterly 40 (2023) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10014295145