Narrow search
Showing 91 - 100 of 40,311
Cover Image
Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon; Grant, Susan Jung; Campbell, Margaret C. - In: Journal of marketing research : JMR 49 (2012) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
Cover Image
High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
Cover Image
On the application of lean principles in Product Development : a commentary on models and practices
Welo, Torgeir - In: International journal of product development : IJPD 13 (2011) 4, pp. 316-343
Persistent link: https://www.econbiz.de/10009312162
Cover Image
Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Shahin, Arash; Shahiverdi, Somayeh Mohammadi - In: Benchmarking : an international journal ; BIJ 22 (2015) 5, pp. 857-873
Persistent link: https://www.econbiz.de/10011401430
Cover Image
The contributions of firm innovativeness to customer value in purchasing behavior
Kim, Jaesu; Kim, Kyung Hoon; Garrett, Tony C.; Jung, Heonsoo - In: The journal of product innovation management : an … 32 (2015) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10010511291
Cover Image
Creating customer value in product development, towards an understanding of lean product development
Mayrl, Philipp - 2012
Persistent link: https://www.econbiz.de/10009765972
Cover Image
Value proposition test-driving for service innovation : how frontline employees innovate value propositions
Åkesson, Maria; Skålén, Per; Edvardsson, Bo; … - In: Journal of service theory and practice : JSTP 26 (2016) 3, pp. 338-362
Persistent link: https://www.econbiz.de/10011528303
Cover Image
Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna - In: Journal of economics & management 22 (2015) 4, pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
Cover Image
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Cover Image
Designing for the satisfaction of high-level needs : introducing the ideation need mapping (INM)
Stenmark, Petter; Lilja, Johan - In: The TQM journal : the international review of … 26 (2014) 6, pp. 639-649
Persistent link: https://www.econbiz.de/10010426580