In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … used to shield consumers loyal to the national brand from price sensitive one-stop shoppers. When the intensity of …-stop shoppers only if the margin from them is large enough. The above results imply that national brand prices may rise after the …

experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to … of this experimentation into suggestions to enable brick-and-mortar retailers to design appropriate brand mix strategies …

purchase incidence, brand choices and quantity with the dynamics of household and retail inventory. The major contribution of …

purchasing apparel. Consumers are also affected by many external factors like brand image, price, design and quality while buying …

supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own … products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step … been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private …

of brand repurchase across territories. Furthermore, we show that the effects of factors that may improve repurchase …. Relational investments have relatively more effect on repurchase in territories where a brand's market share is higher, while … customer satisfaction has relatively more effect in territories where a brand's market share is lower. These findings imply …