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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000694781
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel - 2009
Persistent link: https://www.econbiz.de/10003716302
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The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P. - In: Journal of business strategy 6 (1986) 4, pp. 88-95
Persistent link: https://www.econbiz.de/10003634558
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Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh - In: Marketing mix decisions : new perspectives and practices, (pp. 154-183). 2008
Persistent link: https://www.econbiz.de/10003769451
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Aligning marketing and manufacturing strategies with the market
Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - 2006
Persistent link: https://www.econbiz.de/10003349193
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Delta Dental of Arkansas taking the next step
Davis, Larry R.; Brumm, Joan; Bashaw, R. Edward - In: Journal of business case studies 5 (2009) 3, pp. 17-26
Persistent link: https://www.econbiz.de/10003862077