Narrow search
Showing 1 - 10 of 169
Cover Image
Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Cover Image
Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark; … - In: Journal of retailing 89 (2013) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10010153016
Cover Image
Editorial: Focus on the multidisciplinary nature of service research
Lemon, Katherine N. - In: Journal of service research : JSR 16 (2013) 2, pp. 119-120
Persistent link: https://www.econbiz.de/10009774898
Cover Image
Customer equity marketing metrics
Lemon, Katherine N.; Rust, Roland T.; Zeithaml, Valarie A. - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 3, pp. 53-56
Persistent link: https://www.econbiz.de/10002111475
Cover Image
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Cover Image
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836717
Cover Image
The reinforcing effects of loyalty program partnerships and core service usage : a longitudinal analysis
Lemon, Katherine N.; Wangenheim, Florian von - In: Journal of service research : JSR 11 (2008/09) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10003853572
Cover Image
The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert; Davis, Lenita M.; Lemon, Katherine N. - In: Journal of retailing 83 (2007) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
Cover Image
Making marketing accountable : a broader view
Lemon, Katherine N.; Seiders, Kathleen - In: Does marketing need reform? : fresh perspectives on the …, (pp. 201-208). 2006
Persistent link: https://www.econbiz.de/10003430328
Cover Image
Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Raghubir, Priya; Roberts, John H.; Lemon, Katherine N.; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003979317