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Advertising
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Okazaki, Shintaro
124
Campo, Sara
35
Mueller, Barbara
17
Hirose, Morikazu
13
Navarro, Angeles
12
Rubio Benito, Natalia
9
Alvarez, Maria D.
8
Diehl, Sandra
7
Li, Hairong
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Taylor, Charles R.
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Yagüe Guillén, María Jésus
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Taylor, Charles Robert
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Delgado-Ballester, Elena
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Henseler, Jörg
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Plangger, Kirk
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Terlutter, Ralf
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ECONIS (ZBW)
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111
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
Saved in:
112
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
Saved in:
113
THE MOBILE MOMENT - The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10008241773
Saved in:
114
How Mobile Advertising Works: The Role of Trust In Improving Attitudes and Recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishlyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10007752876
Saved in:
115
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles R.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10007896314
Saved in:
116
Assessing mobile-based online surveys: Methodological considerations and pilot study in an advertising context
Okazaki, Shintaro
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
5
,
pp. 651-676
Persistent link: https://www.econbiz.de/10007871339
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117
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles R.
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10007873451
Saved in:
118
Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
Saved in:
119
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009976412
Saved in:
120
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles
- In:
International journal of advertising : the quarterly …
39
(
2010
)
2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10009976426
Saved in:
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