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Celebrity influences on young...
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51
Female sports celebrities targeting female teenagers : a content analysis of magazine
advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
Saved in:
52
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
53
Impact of celebrity endorsement in
advertising
on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
54
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
55
Socio-cultural impact of film celebrities on teenagers : an empirical study
Jain, Amit
;
Lata, Pushp
;
Goyal, Amita Raj
;
Khandelwal, Swati
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011630277
Saved in:
56
Testimonialwerbung : Eignung von Prominenten in der Markenkommunikation
Metzdorf, Henning
-
2008
Persistent link: https://www.econbiz.de/10003757468
Saved in:
57
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
58
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
59
Celebrity
Powell, Helen
- In:
The advertising handbook
,
(pp. 99-108)
.
2009
Persistent link: https://www.econbiz.de/10003851905
Saved in:
60
The attitudes of middle class versus upper class male and female
consumers
regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
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