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A tale of two marketplaces : consumption restriction, social comparison, and life satisfaction
Hill, Ronald Paul; Martin, Kelly D.; Chaplin, Lan Nguyen - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 731-744
Persistent link: https://www.econbiz.de/10009579975
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Absolute and relative restriction and consumer behavior : implications for understanding global consumption
Hill, Ronald Paul; Martin, Kelly D. - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 37-61
Persistent link: https://www.econbiz.de/10009535145
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Saving and well-being at the base of the pyramid : implications for transformative financial services delivery
Martin, Kelly D.; Hill, Ronald Paul - In: Journal of service research : JSR 18 (2015) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10011336496
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Broadening the paradigm of marketing as exchange : a public policy and marketing perspective
Hill, Ronald Paul; Martin, Kelly D. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10010373768
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A global perspective for responsibly serving customers
Hill, Ronald Paul; Martin, Kelly D. - In: Handbook of research on marketing and corporate social …, (pp. 333-354). 2016
Persistent link: https://www.econbiz.de/10011438532
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Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid
Martin, Kelly D.; Hill, Ronald Paul - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 78-91
Persistent link: https://www.econbiz.de/10009777156
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Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid
Martin, Kelly D.; Hill, Ronald Paul - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1155-1168
Persistent link: https://www.econbiz.de/10009540239
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Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court; Nenkov, Gergana Y.; Blanchard, … - In: Journal of marketing 87 (2023) 5, pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
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Disadvantaged consumers: an ethical approach to consumption by the poor
Hill, Ronald Paul - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003732693
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A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul - In: Journal of business research : JBR 63 (2010) 6, pp. 602-607
Persistent link: https://www.econbiz.de/10003982093