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Assessing the use of the brand...
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Ross, Stephen D.
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International Journal of Sports Marketing and Sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport, Business and Management: An International Journal
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ECONIS (ZBW)
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Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
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2
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
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3
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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4
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
Saved in:
5
Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
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6
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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7
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
8
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
9
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009869565
Saved in:
10
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
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