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Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10003911956
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Strategic marketing in New Zealand companies
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Journal of global marketing 23 (2010) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10003952645
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Strategic Marketing in New Zealand Companies
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Journal of global marketing 23 (2010) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10008370027
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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 457-475
Persistent link: https://www.econbiz.de/10009691102
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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 457-475
Persistent link: https://www.econbiz.de/10010045204
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Strategic marketing's contribution to Australasian golf club performance
Garland, Ron; Brooksbank, Roger; Werder, Wayne - In: Sport, Business and Management: An International Journal 1 (2011) 2, pp. 138-154
Purpose – The purpose of this paper is to examine the extent to which strategic marketing planning is carried out by Australasian golf clubs and the impact such planning has upon their business performance. Design/methodology/approach – A research methodology borrowed from the “for...
Persistent link: https://www.econbiz.de/10015006735
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Strategic marketing in Chinese manufacturing companies
Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, … - In: Asia Pacific journal of marketing and logistics 20 (2008) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10003764076
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Marketing as a determinant of long-run cometitive success in medium-sized UK manufacturing firms
Brooksbank, Roger; Kirby, David; Tompson, George; … - In: Small business economics : an entrepreneurship journal 20 (2003) 3, pp. 259-272
Persistent link: https://www.econbiz.de/10001758602
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Marketing in medium-sized manufacturing firms: The state-of-the-art in Britain, 1987-92
Brooksbank, Roger; Kirby, David A.; Taylor, David; … - In: European journal of marketing : EJM 33 (1999) 1-2, pp. 103-120
Persistent link: https://www.econbiz.de/10006096926
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Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK
Brooksbank, Roger; Taylor, David - In: Marketing intelligence & planning 25 (2007) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10007596937