Similar Search Results

Integrated marketing communications at the marketing-sales interface ; Report No. 06-102

Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10003340369

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: Journal of marketing research : JMR 43 (2006) 4, pp. 564-579

Persistent link: https://www.econbiz.de/10007301093

The complementary effect of trade shows on personal selling

Smith, Timothy M.; Gopalakrishna, Srinath; Smith, Paul M. - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 61-76

Persistent link: https://www.econbiz.de/10006166426

A dynamic model for planning communications expenditures for an industrial product

Gopalakrishna, Srinath; Chatterjee, Rabikar - 1990

Persistent link: https://www.econbiz.de/10004111320

Strategic pricing of new products and services

Chatterjee, Rabikar - In: Handbook of pricing research in marketing, (pp. 169-215). 2009

Persistent link: https://www.econbiz.de/10003819727

Price responsiveness in electricity markets : implications for demand response in the Midwest

Eryilmaz, Derya; Smith, Timothy M.; Homans, Frances R. - In: The energy journal 38 (2017) 1, pp. 23-49

Persistent link: https://www.econbiz.de/10011661510

Implementing energy efficiency: Challenges and opportunities for rural electric co-operatives and small municipal utilities

Wilson, Elizabeth J.; Plummer, Joseph; Fischlein, Miriam; … - In: Energy Policy 36 (2008) 9, pp. 3383-3397

Challenges in implementing demand side management (DSM) programs in rural electric co-operatives and small municipal utilities are not well understood, yet these organizations sell roughly 15% of electricity in the US, many are more coal-intensive than investor-owned utilities (IOUs), and they...

Persistent link: https://www.econbiz.de/10005208632

How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communication

Molina-Murillo, Sergio A.; Smith, Timothy M. - In: Business & professional ethics journal 24 (2005) 1-2, pp. 199-224

Persistent link: https://www.econbiz.de/10007270055

REVIEWED ARTICLES - AN ANALYSIS OF NORTHERN HARDWOOD LUMBER BUYERS' USE OF ELECTRONIC COMMERCE

Smith, Timothy M. - In: International economic review 43 (2002) 1, pp. 62-68

Persistent link: https://www.econbiz.de/10006035584

The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events

Smith, Timothy M.; Hama, Kazuyo; Smith, Paul M. - In: The journal of business & industrial marketing 18 (2003) 4-5, pp. 403-418

Persistent link: https://www.econbiz.de/10007029902

1
2
3
4
5
6
7
8
9
Next
Last