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94
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61
Building customer equity tgrough
trust
in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
62
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
63
Impacts of perceived brand relationship orientation on attitudinal
loyalty
: an application to strong
brands
in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
Saved in:
64
The influence of brand
trust
and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
65
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
66
The influence of brand experience on brand satisfaction,
trust
and attachment in South Africa
Chinomona, Richard
- In:
International business and economics research journal
12
(
2013
)
10
,
pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
Saved in:
67
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
68
Proactive versus reactive apparel
brands
in sustainability : influences on brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
69
Linkages between brand parity, coupon proneness, sales proneness, brand
trust
and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
70
Online
trust
-building mechanisms for existing
brands
: the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
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