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The future of creativity in ad...
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Werbung
12
Sales-promotion
8
Advertising
6
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6
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3
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3
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3
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2
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2
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Belch, Michael A.
21
Belch, George E.
19
Krentler, Kathleen A.
3
Ceresino, Gayle
2
Willis-Flurry, Laura A.
2
Belch, George Edward
1
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1
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Journal of Business Research
2
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2
The McGraw-Hill/Irwin series in marketing
2
International journal of advertising : the quarterly review of marketing communications
1
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1
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ECONIS (ZBW)
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1
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
Saved in:
2
Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
Saved in:
3
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
4
Advertising and integrated communication
Belch, Michael A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773102
Saved in:
5
Parental and teenage child influences in family decision making
Belch, George E.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10001021724
Saved in:
6
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
Saved in:
7
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
Saved in:
8
An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance
Belch, George E.
-
1980
Persistent link: https://www.econbiz.de/10000733832
Saved in:
9
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
Saved in:
10
Introduction to advertising and promotion management
Belch, George E.
;
Belch, Michael A.
-
1990
Persistent link: https://www.econbiz.de/10004092995
Saved in:
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