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3,106
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2,614
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2,433
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2,422
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1,850
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1,829
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1,749
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Kreutzer, Ralf T.
57
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46
Coombs, W. Timothy
44
Skiera, Bernd
42
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
40
Kuchler, Theresa
36
Law, Chun Hung Roberts
36
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36
Ghose, Anindya
35
Tucker, Catherine
35
Füller, Johann
33
Tan, Yong
33
Vrontis, Demetris
33
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32
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31
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30
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30
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30
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28
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28
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28
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28
Gu, Bin
27
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27
Pitt, Leyland F.
27
Wirtz, Bernd W.
27
Asongu, Simplice
26
Ruyter, Ko de
26
Burmann, Christoph
25
Chaffey, Dave
25
Karjaluoto, Heikki
25
Kumar, Subodha
25
Okazaki, Shintaro
25
Ratten, Vanessa
25
Walsh, Gianfranco
25
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24
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24
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Books on Demand GmbH <Norderstedt>
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American Marketing Association
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Statistical Research Unit, Department of Economics, School of Business, Economics and Law, University of Gothenburg
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9
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261
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International journal of hospitality management
218
Tourism management : research, policies, practice
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Information systems research : ISR
209
Springer eBook Collection
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Psychology & marketing
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International journal of advertising : the review of marketing communications
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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118
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103
Journal of promotion management : innovations in planning and applied research
103
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102
CESifo working papers
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International journal of contemporary hospitality management
101
Journal of electronic commerce research : JECR
100
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96
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Showing
31
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40
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date (oldest first)
31
The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.
;
Bai, Billy
;
Stahura, Kurt A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
Saved in:
32
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
33
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
34
Beyond the credibility of electronic word of mouth : exploring
eWOM
adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
35
Some remarks on the internal consistency of online consumer reviews
Schindler, Diana
;
Decker, Reinhold
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
Saved in:
36
Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
37
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
38
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
39
Personal level antecedents of
eWOM
and purchase intention, on social networking sites
Alhidari, Abdullah
;
Iyer, Pramod
;
Paswan, Audhesh
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
Saved in:
40
The effect of consumer group breadth and depth on movie sales : the mediating effect of
eWOM
-to-viewing ratio
Lee, Jungwon
;
Lee, Yunhye
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
Saved in:
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