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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India

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Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

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Beyond private label panache : the effect of store image and perceived price on brand prestige

Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311

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Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers

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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand

Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105

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Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape

Leite, Ângela; Rodrigues, Anabela; Lopes, Sílvia - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-26

Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their … competitive landscape. These concepts are pivotal in understanding the complex dynamics of consumer-brand relationships, enabling … organizations to make informed decisions, prioritize customer satisfaction, and stay competitive in the market. The present study …

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Rebranding a South Los Angeles corner store : the unique logic of retail brands

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Factors affecting Jordanian consumer loyalty toward cellular phone brand

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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

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