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Brand management
17,810
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17,397
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8,252
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8,172
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7,450
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7,373
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5,427
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5,425
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2,773
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2,768
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2,206
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2,093
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2,075
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1,937
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1,934
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1,722
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1,697
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1,522
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1,511
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1,337
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1,290
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1,277
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1,276
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1,072
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1,071
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1,028
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938
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899
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892
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891
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889
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804
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804
USA
765
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742
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733
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733
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731
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729
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Burmann, Christoph
130
Esch, Franz-Rudolf
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Baumgarth, Carsten
93
Melewar, T. C.
75
Meffert, Heribert
62
Huber, Frank
61
Keller, Kevin Lane
61
Nufer, Gerd
61
Bruhn, Manfred
60
Ahlert, Dieter
47
Balmer, John M. T.
47
De Chernatony, Leslie
46
Tomczak, Torsten
43
Bauer, Hans H.
40
Merrilees, Bill
40
Sattler, Henrik
40
Loureiro, Sandra Maria Correia
39
Wiedmann, Klaus-Peter
39
Bang, Nguyen
38
Phau, Ian
37
Schmidt, Holger J.
37
Foroudi, Pantea
36
Iglesias, Oriol
35
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Romaniuk, Jenni
32
Christodoulides, George
31
Kernstock, Joachim
31
Ko, Eunju
31
Kunkel, Thilo
31
Guzman, Francisco
29
Veloutsou, Cleopatra
29
Völckner, Franziska
29
Funk, Daniel C.
28
Gupta, Suraksha
28
King, Ceridwyn
28
Ko, Yong Jae
28
Strebinger, Andreas
28
Vrontis, Demetris
28
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Springer Fachmedien Wiesbaden
115
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Université Paris-Dauphine (Paris IX)
10
Edward Elgar Publishing
9
Fachhochschule Reutlingen / European School of Business
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
IGI Global
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
HAL
6
Verlag Franz Vahlen
6
Campus Verlag
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Springer-Verlag GmbH
4
Trendbüro <Hamburg>
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Erich-Schmidt-Verlag
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Graduate School of Management, St. Petersburg State University
3
ISM University of Management and Economics
3
Institut für Handelsmanagement <Münster (Westf)>
3
Lithuanian University of Agriculture
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Palgrave Macmillan <Firma>
3
UVK Verlagsgesellschaft mbH
3
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Journal of business research : JBR
642
The journal of brand management : an international journal
565
The journal of product & brand management
390
SpringerLink / Bücher
333
Journal of retailing and consumer services
300
Journal of Product & Brand Management
187
Sport marketing quarterly : preferred journal of the Sport Marketing Association
176
International journal of sport management and marketing : IJSMM
173
International journal of sports marketing & sponsorship
147
Journal of sport management : the official journal of the North American Society of Sport Management
140
European journal of marketing : EJM
137
Sport management review
124
European Sport management quarterly : ESMQ
121
Marketing intelligence & planning
121
Psychology & marketing
119
Journal of strategic marketing
118
Journal of marketing communications
114
Asia Pacific journal of marketing and logistics
112
Strategic Direction
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of hospitality management
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of marketing management : MM
105
The IUP journal of brand management : IJBRM
93
Springer eBook Collection
89
Innovatives Markenmanagement
88
Journal of marketing
84
Journal of the Academy of Marketing Science
84
Journal of promotion management : innovations in planning and applied research
79
European Journal of Marketing
76
International journal of internet marketing and advertising : IJIMA
75
Journal of advertising research
73
Research
73
International journal of advertising : the review of marketing communications
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
72
Tourism management : research, policies, practice
68
Journal of international consumer marketing
67
International marketing review
66
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ECONIS (ZBW)
19,821
Other ZBW resources
777
USB Cologne (EcoSocSci)
715
RePEc
263
EconStor
74
BASE
58
OLC EcoSci
7
USB Cologne (business full texts)
4
ArchiDok
1
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Showing
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date (oldest first)
1
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
3
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
4
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
5
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
8
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
9
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
10
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
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