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Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas; Tsiotsou, Rodoula H. - In: Journal of sport management : the official journal of … 26 (2012) 5, pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
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Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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Vergleichende empirische Untersuchung zur Qualität von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaften 2006 und 1998
Nufer, Gerd - In: Qualitätsmanagement im Sport : Beiträge des 5. …, (pp. 231-240). 2007
Persistent link: https://www.econbiz.de/10003735269
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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Bewertung von Sportmarken : Messung und Wirkungen der Markenstärke von Fußballbundesligavereinen
Feldmann, Sandra - 2007
Persistent link: https://www.econbiz.de/10003400480
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Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … more sensitive. Originality/value - This research tests an integrated sponsorship model, well known in the respective …
Persistent link: https://www.econbiz.de/10011515949
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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Macro-aspects affecting sport sponsorship : the case of Hungarian professional soccer clubs' sponsors
Berkes, Péter; Nyerges, Mihály; Váczi, János - In: Society and economy : journal of the Corvinus … 29 (2007) 3, pp. 383-411
Persistent link: https://www.econbiz.de/10003760427