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An expeditin of brand identification to evangelism with mediating effect of love and loyalty

Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84

brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand … love and brand loyalty was studied between brand identification and evangelism. The data was analyzed using Partial Least …

Persistent link: https://www.econbiz.de/10014439350

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428

Persistent link: https://www.econbiz.de/10014428586

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10012550324

Relevance of the higher-order brand love prototype in a service context

Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012298663

The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector

Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135

Persistent link: https://www.econbiz.de/10011288584

Attributes of medical tourism destination brands : case study of the Korean medical tourism market

Yu, Jongsik; Seo, Jungwoon; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 38 (2021) 1, pp. 107-121

Persistent link: https://www.econbiz.de/10012440375

The antecedents affecting university reputation and student satisfaction : a study in higher education context

Qazi, Zubaida; Qazi, Wasim; Raza, Syed Ali; Yousufi, … - In: Corporate reputation review 25 (2022) 4, pp. 253-271

Persistent link: https://www.econbiz.de/10013463268

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483

Persistent link: https://www.econbiz.de/10013391064

Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions

Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78

Persistent link: https://www.econbiz.de/10011484680