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Impact of culture, cosmopolita...
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143
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130
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118
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117
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117
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115
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110
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108
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105
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103
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99
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98
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Global business review
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European Journal of Marketing
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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412
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Showing
1
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10
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250,831
Sort
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date (newest first)
date (oldest first)
1
Shopping orientations based typology of Indian consumers
Singh, Devinder Pal
- In:
Journal of commerce & business studies
1
(
2013
)
2
,
pp. 77-88
Persistent link: https://www.econbiz.de/10010393405
Saved in:
2
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
3
Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena
;
Sharma, Baldev R.
;
Kalla, Supriya M.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
Saved in:
4
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
5
Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
6
Collective self-esteem and suceptibility to interpersonal influence : a study on Indian consumers
Khare, Arpita
;
Rakesh, Sapna
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10010242139
Saved in:
7
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
8
Development, measurement and validation of customer churn scale in Indian mobile services
Rajeswari, P. S.
;
Suganthi, P.
- In:
International journal of services and operations …
42
(
2022
)
3
,
pp. 295-314
Persistent link: https://www.econbiz.de/10013367294
Saved in:
9
How does
culture
impact customer evaluation in online complaining? : evidence from Germany and
India
Sengupta, Sanchayan
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
Saved in:
10
An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
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