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Fashion globally : a cross-cul...
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71
Meanings and messages : intercultural business communication
Askehave, Inger
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688623
Saved in:
72
Cultural Intelligence : die Erfolgsformel für Wachstum in einer multipolaren Wirtschaftswelt
Seelmann-Holzmann, Hanne
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003926973
Saved in:
73
Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar
- In:
Metamorphosis : a journal of management research
10
(
2011
)
2
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010226942
Saved in:
74
Fashion
founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
McSweeney, Brendan
- In:
International marketing review
30
(
2013
)
5
,
pp. 483-504
Persistent link: https://www.econbiz.de/10009793465
Saved in:
75
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
Saved in:
76
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
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77
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
78
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
Saved in:
79
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10002157741
Saved in:
80
Interkulturelle Kommunikation : kulturbedingte Unterschiede in Verkauf und
Werbung
Schugk, Michael
-
2004
Persistent link: https://www.econbiz.de/10002084381
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