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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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Youth drinking cultures in a digital world : alcohol, social media and cultures of intoxication
Goodwin, Ian; Lyons, Antonia C.; McCreanor, Tim; … - 2017
Persistent link: https://www.econbiz.de/10013179799
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Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem; Mundel, Juan; Deng, Tao; McAlister, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
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Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Alcohol Marketing and Social Media : A Challenge for Public Health Control
Room, Robin; O'Brien, Paula - 2021
In public health terms, alcohol is no ordinary commodity. It accounts not only for a substantial portion of the world’s burden of disease but also for much social harm. Because of this, a majority of countries have some kind of restrictions beyond general rules for foodstuffs on alcohol’s...
Persistent link: https://www.econbiz.de/10013222670
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Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
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Connecting without connection : using social media to analyze problematic drinking behavior among mothers
Crawford, Elizabeth Crisp; Daniel, Emory Stephen; … - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 121-143
Persistent link: https://www.econbiz.de/10012245030
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Is what you see what you get? : investigating the relationship between social media content and counterproductive work behaviors, alcohol consumption, and episodic heavy drinking
Becton, J. Bret; Walker, H. Jack; Schwager, Paul; … - In: International journal of human resource management 30 (2019) 15, pp. 2251-2272
Persistent link: https://www.econbiz.de/10012194422