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Counteracting strategic purchase deferrals : the impact of online retailers' return policy decisions
Altug, Mehmet Sekip; Aydinliyim, Tolga - In: Manufacturing & service operations management : M & SOM 18 (2016) 3, pp. 376-392
Persistent link: https://www.econbiz.de/10011516547
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Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan; Himbert, Lena - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Determinants of store brand share
Sethuraman, Raj; Katrijn, Gielens - In: Journal of retailing 90 (2014) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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Price knowledge during grocery shopping : what we learn and what we forget
Jensen, Birger Boutrup; Grunert, Klaus G. - In: Journal of retailing 90 (2014) 3, pp. 332-346
Persistent link: https://www.econbiz.de/10010408223
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan; Komor, Marcin - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
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Retail price dynamics and retailer heterogeneity : UK evidence
Lloyd, Tim A.; McCorriston, Steve; Morgan, C. W.; Poen, E. - In: Economics letters 124 (2014) 3, pp. 434-438
Persistent link: https://www.econbiz.de/10010495129
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Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar; Martos-Partal, Mercedes - In: Journal of business economics and management 15 (2014) 5, pp. 935-950
Persistent link: https://www.econbiz.de/10010484373