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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Favour and opportunity : renqing in Chinese business relationships
Khan, Amna; Zolkiewski, Judith; Murphy, John - In: The journal of business & industrial marketing 31 (2016) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10011486492
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Industrial marketing - the network perspective
Mattsson, Lars-Gunnar - In: Handbuch Industriegütermarketing : Strategien - …, (pp. 175-201). 2004
Persistent link: https://www.econbiz.de/10002471430
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The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh; Huang, Ching-yun; Dubinsky, Alan J. - In: Journal of business-to-business marketing 21 (2014) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
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Mapping Network Champion Behavior in B2b Electronic Venturing
Gupta, Samir - 2012
Little research exists regarding the diffusionof processes associated with business-to-business (B2B) e-markets.Thispaper examines the mapping of participant behavior in the distribution processconnected to B2B e-markets.Background information regarding the behaviorsof startup B2B ventures is...
Persistent link: https://www.econbiz.de/10013116633
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Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.; Sharma, Piyush; Barnes, Bradley R. - In: Journal of business research : JBR 139 (2022), pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
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An integrated B2B guanxi model : a Taiwan perspective
Kuo, Min-Jon; Zhu, Dauw-Song; White, Louis P. - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10012312407
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Creating value with integrated B2B solutions : an empirical study of network maintenance services
Pynnönen, Mikko; Immonen, Mika; Hallikas, Jukka - In: International journal of services and operations management 32 (2019) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10012008990