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1
Locating the past in its silence : history and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10011376226
Saved in:
2
The Marketing Institutions by Ralph F. Breyer (1934)
Shaw, Eric
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 449-454
Persistent link: https://www.econbiz.de/10010414254
Saved in:
3
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
4
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
5
William Lazer : reflections on my American Marketing Association presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
Saved in:
6
Forgotten classics : E. T. Grether's (1966) Marketing and Public Policy
Savitt, Ronald
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 430-439
Persistent link: https://www.econbiz.de/10010414266
Saved in:
7
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Saved in:
8
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
9
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
10
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
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